Thursday, February 27, 2020
What Strategies Should McDonald's Pursue in 2011-2013 Essay
What Strategies Should McDonald's Pursue in 2011-2013 - Essay Example Thus, the strategic management within an organization revolves around conducting an analysis, deciding on an appropriate course of action and finally taking the action. Analysis of strategic management entails the critical evaluation of internal as well as the external environments within which the firm operates. Along these lines, an organization analyzes her missions, visions, goals and objectives as against the other players within the industry. Among these decisions that the organization must make is with what other firms do they compete and through what ways should the competition be? Finally, actions are taken with the aim, of realizing the set goals and meeting the decisions made after the analysis (Dess, Gregory, Lumpkin and Marilyn, 2005, 1) The McDonald’s (MCD) is a trade logo for a group of fast food and burger restaurants; she works like â€Å"Burger King Holdings.†The McDonalds are seen to be the dominant players within this industry with the widest covera ge of the world. According to past reports, the company has set an ever rising performance in the last nine years with her key operational pillars being founded on; people customers and employees), price, products, promotion and place. Their fundamental operation strategy has been â€Å"plan to win†all through. The annual report on investors for the year 2010 reveals a fabulous performance of the company despite the many challenges she faced just like all other firms and especially those in a like industry of the fast foods. By managing deeper insights for customers and proper alignment of business strategies, the CEO says that a 5% rise in comparable sales was realized, 9% growth in operating income and the company’s overall market share around the globe increased. By upholding proper prioritization for the relevance of the firm’s brand and focusing sharply on the customers, the firm managed to keep on top in the year. However, as the CEO puts it, it was the s ame focus that was to be employed for the following year, 2011. The basic working formula for the firm has been building on and holding onto the basics while at the same time modernize and differentiate their brand. As for the service delivery, the brand was committed to further her excellency by adopting onto favorable technologies, invest in training and adoption of other service enhancement mechanisms that are all aimed at maintaining or improving her performance in the year 2011. Repackaging as part of product differentiation and promotion was to be adopted more so through restaurant re-imaging (McDonald’s Corporation, 2010, 1-3). In a more like manner, the year 2011 saw a fantastic performance of the corporation. The CEO records a 5.6% comparable sales rise a 10% growth in operating income and an increase in the corporations overall market share margin. All these are attributable to the proper forecasts made and policies put in place in the previous year, followed by the right decisions and the correct actions. This therefore has revealed a strong strategic management planning of the corporation over the year 2011. There was even deeper commitment to modernizing the operations of the corporation even further than the previous years with even more innovations on customer oriented products. 2012 was no lesser as the comparable margin in sales shot up by 3.1% while 4% was the income increase. The year marked a continuation of inventions and innovations where new menus’ came into place and the focused decision to become modernized taking shape. In a bid to reach more markets, the report also reveals great strides that have been taken to exploit new markets, especially within even the emerging economies. The
Tuesday, February 11, 2020
Business Process Reengineering Dead or Going Strong Essay
Business Process Reengineering Dead or Going Strong - Essay Example Business process re-engineering, all business processes are broken down into small steps and are then analyzed. The aim is to make business processes efficient in order to avoid wastage, improve efficiency, and enhance customer value. By analyzing workflows business process re-engineering tries to make sure that every all business processes are aligned with the overall business goals and objective. The reason why business process re-engineering became famous was that it was the first approach that took into account business processed and workflows. The focus of this management strategy is on redesigning existing work processes and job design. Sometimes job processes are not interesting and therefore employees are not motivated to work hard. Many times workflow in the organization is not in line with the skills of the employees, and therefore employees feel detached from the organization. Sometimes employees with high level of skills are made to work on tasks that do not apply their e xpertise. All these problems are removed by business process re-engineering as it redesigns workflow and business process in the organization to make sure that employees remain interested in the job and give their best to the firm. This is why business process re-engineering became famous immediately after it introduced in the last decade of the 20th century. Business process re-engineering has been proven to be effective, at least in part, in improving organizational performance (Altinkemer, et al. 1998).
Friday, January 31, 2020
Problem of unemployment Essay Example for Free
Problem of unemployment Essay Unemployment is a serious problem in our country, which leads to poverty. Many people are eager to find jobs SuPport themselves as well as their families but there are not enough jobs for everyone. As a result the problem of unemployment is seen at every level. Lack of job opportunities has brought depression and hopelessness among our youth. It has made them to go astray which creates many other problems like drug addiction, identity crises, etc. Let us first examine the causes of the problem of unemployment before discussing the various ways and means of solving this problem. There are many reasons for the problem of unemployment in our country. One of them is the slow growth of our economy, in relation to increase in the number of educated persons. When an economy is growing, there are plenty of jobs for everyone. Our economy has grown and there has been development but not enough to generate sufficient number of jobs. Another factor that has led to unemployment is the growth in population. Ours is a thickly populated country the population increasing by leaps and bounds. But jobs and gainful avenues cannot be generated in the proportion. The jobs are restricted in number but the people applying for them are many. So, a large section of people is left without job. The growth in education has resulted is larger number of people looking for white collar jobs, which are not available. Again, education is often not aimed at providing people with vocational skills. So their scope for employment remains limited. At the same time, the growth of mechanization and more sophisticated machinery is important for the development of industry. But this often means few people are required for specific jobs. As a result there is more unemployment. It is the responsibility of the government to provide jobs for all those who are able to work. It has started schemes like the Jawahar Rozgar Yojana, Swarnajayanti, Gram Swarozgar Yojna and other in rural areas. Loans are also given- to encourage self employment and small scale industries. Technical and vocational education should be stressed. When people get technical and vocational education, they will not hanker after services on completing their education. They will come out well prepared to stand on their own legs. They will choose a profession in accordance with their capability and aptitude. This will help in solving the problem unemployment. J M It is also necessary to check the rapid growth of our pulation. There must be laid on family planning in this regard. After population is controlled, we can easily overcome the problem of unemployment. Unless this problem is under control, all round development of our country can never be possible. Hence, it is necessary to bring awareness among the common mass.
Thursday, January 23, 2020
The Use Of Vulgarity in the Works of Allen Ginsberg Essay -- Biograph
The Use Of Vulgarity in the Works of Allen Ginsberg     The beat poets were the voice of a generation. Unadulterated honesty and truth is a primary objective of the beat poets, and to them this honesty and truth is best achieved with a raw, oftentimes vulgar language that can make some readers uncomfortable. In this excerpt from his book, Allen Ginsberg, Thomas Merrill comments on the truth exhibited by the poet: ...such a commitment to internal truth not only permits but demands the uninhibited confessions that tend to make conventional readers squirm. Many beat writers, especially Ginsberg, flaunt their most intimate acts and feelings...in an aggressive street language (2). In Ginsberg's collection of poems, Reality Sandwiches, 1953-1960 , "The reader gets a good taste of Ginsberg's mouth... which, as usual is uninhibitedly and often flamboyantly honest (Merrill 88). The unabashed honesty in this collection often concerns sex and drugs, those subjects being important for this generation of rebellion. In "The Green Automobile," a poem about a fantasy road-trip enjoyed by Ginsberg and Neal Cassady, his one time lover, Ginsberg presents images of a sexual nature. Two of the images follow: I'd honk my horn at his manly gate,        inside his wife and three        children sprawl naked            on the living room floor.    (Ginsberg, Reality Sandwiches 11) Neal, we'll be real heroes now        in a war between our cocks and time:    (15) Even if some readers pay little attention to the allusions to homosexuality, one of the images, the one concerning Cassady's children, could make some readers uncomfortable. The imagery here is strong, it is this strength of imagery that ... ...s "Howl" and "On Neal's Ashes" the vulgarities are used not merely for effect, but to truly convey the feeling he wishes to express. Although some are made to feel uncomfortable, the true nature of the poet is to convey feeling, and this is done in an extremely proficient manner. Works Cited Ginsberg, Allen.  Reality Sandwiches 1953-1960.  San Francisco:  City Lights Books,  1963. - - - .  "Howl".  Contemporary American Poetry-5th Edition.  Ed. A.Poulin Jr..  Boston:  Houghton Mifflin,  1991.  175-182. - - - .  "America".  Contemporary American Poetry-5th Edition.  Ed. A.Poulin Jr..  Boston:  Houghton Mifflin,  1991.  182-184. - - - .  "On Neal's Ashes".  Contemporary American Poetry-5th Edition.  Ed. A.Poulin Jr..  Boston:  Houghton Mifflin,  1991.  188. Merrill, Thomas.  Allen Ginsberg.  Boston:  Twayne,  1988.
Wednesday, January 15, 2020
Writing and Proper Supporting Points
I have always used writing as method to express myself. I wrote for self-pleasure instead of Just to complete an assignment. I knew that writing and being able to express myself would help me to further my education. Before my first day of Composition one, I imagined having a lot of papers to writing in such little time. However, it turned out to be a great experience. Composition one taught me how to improve my writing, expose me to different types of essays and how to overcome difficult tasks. Composition one allowed me to recognize the strengths and weakness in my writing skills.Three of my strongest essays assigned this semester are what you will be viewing in my portfolio. These weren't easy, but having the proper guidance is what made the difference. The workload did get hectic at times, because I found myself trying to transition from one genre to another. For me, the idea of outlining a proper thesis really helped me to write well. I would experiment to see if the quality of my essay would be better if I Just wrote about the topic. I realized that if I properly outlined my thesis, it would give me a path on which I could build my essay.I would use the number of supporting points that I had, to be the amount of paragraphs I would have. By doing this, the structure of my essay would be better. If it wasn't for my Professor focusing on getting the thesis correct. The task of writing and essay would be an extremely difficult one. At times, I felt as if I should Just write without paying attention to the thesis but Just as most things, I got used to outlining it. The first essay we were assigned was a literacy narrative. This was a personal essay for me to complete.The literacy narrative allowed me to recollect situations rom my past and put them on paper. IVe always done this, but I didn't know that things such as a thesis and proper supporting points would make for a better essay. I learned that the key to a great literacy narrative is to show instead of t o tell. The use of details is important in a literacy narrative as it gives the reader the feeling of actually being in the situation. My second essay was an evaluation. It required me to be very critical of a certain webpage. Usually when I visit webpages I Just go there to use what suites me.My mind wasn't open to the site layout, how it differs from other ebsite or what could make it better. By doing this essay, I am now more in tuned to the smallest details in forms of writing that I would happen to come across. I am a soccer fan; I enjoy watching, playing or even talking about the game. IVe always wanted to pass on the passion for the game to others. My third essay was a proposal. This essay allowed me to put my dreams into perspective . 1 was able to help a group of coaches learn more about the sport. With that knowledge, they would be able to pass it down to the children.The passion I have for soccer made the proposal the asiest essay IVe done since the semester began. This e ssay didn't have as much restrictions and rules to it, so it allowed me to interact with my work. I used life situations to bring forth my point. I enjoyed intertwining life with a thing so simple as writing. Of course, by writing over and over, one will get better at it. That wasn't the only way I gained strength and confidence in my writing abilities. Having great feedback from you're pairs is very important. We are all humans and the opinions of others affect us in either a good or bad way.I received feedback from my peers, the utors trom the writing center and my protessor. Those different perspectives on my work brought to my attention the things I need to work on. Composition one was definitely not the tedious class that I thought it would be. I didn't think I was going to be groomed to be a better writer. The different exercises that we were exposed to made the class very interesting. It was as if by writing a new essay, a new part of the brain was being activated. I enjoyed exploring certain thing than the other but the different skills that were being tuned made it worth it.
Monday, January 6, 2020
A Worldfamous The Great Gatsby Book - Free Essay Example
Sample details Pages: 4 Words: 1217 Downloads: 8 Date added: 2019/03/26 Category Literature Essay Level High school Topics: The Great Gatsby Essay Did you like this example? The Great Gatsby, written in 1925 by Francis Scott Key Fitzgerald. It has been considered a classic for his symbolism and themes. It is heavily centered on social classes, social constructs, and the American dream. It is a story of undying hope and love for another. That ends in tragedy. Many people consider The Great Gatsby to be a must read for high school students. James Gatz, better known as Jay Gatsby, grew up in North Dakota, to Henry Gatz. Jay Gatsby is a hopeless romantic who held out his hope for Daisy for years, and through many struggles. Gatsby tried to return from war just to be with Daisy and he spent all the money he had trying to find her. This is what Nick meant when he said it was an extraordinary gift for hope, a romantic readiness such as i have never found in another person. (pg 2). This hope is what caused Gatsby to get rich by helping organized crime. This hope is what led him to New York, led him to buying a house, and incentivized him to throw extravagant parties. All in the hope of attracting Daisys attention. Gatsby eventually resorted to asking Nick for help to achieve. After all these years his hope was finally within reach. Only to be ripped away again by an unfortunate accident, and killed the next day. Gatsby is represented by green, black, brown, purple, and gold. Green for his hope, black for his mysterious life a nd eventual death, brown for the poverty he lived in, purple for wealth, and gold for the extravagance of his actions. Don’t waste time! Our writers will create an original "A Worldfamous The Great Gatsby Book" essay for you Create order Meyer Wolfsheim is a jewish, middle aged man. He is also a prominent member in organized crime and a business partner with Gatsby. Meyer helped Gatsby make his fortune when Gatsby returned from the war and ended up penniless. Meyer did not do this out of the kindness of his heart however. He merely used Gatsby to make more gonnegtions. We can tell that Meyer has Gatsby find new people because of the interaction when Nick first meets Meyer, Meyer says to Nick I understand youre looking for a business gonnegtion. (pg 70). Only for Gatsby to answer Oh, no, this isnt the man. (pg 71). Meyer likely doesnt care much for Gatsby, supported by the fact he doesnt attend Gatsbys funeral. I would say he most closely represents the negative side of green, being greedy and money-driven. Tom Buchanan, an old money, ex-sports player. He has a short temper, hes prone to violence, rather arrogant, a frequent liar, an alcoholic, a racist, and a cheater to boot. Tom is almost the exact representation of a corrupt aristocrat. His obscene wealth and horrible character traits making him one of the least ideal people to be around. However, Daisy was unlucky enough to marry him. Tom goes on to run around with other women, one of which being Myrtle. Whose nose gets broken in an argument with Tom. Everyone around Tom is likely to be hurt by him. I would assign purple and red. For his arrogance, wealth, and temper. Daisy Buchanan, wife to Tom, cousin to Nick, and an old acquaintance to Gatsby. Daisy doesnt care about anyone around her. She doesnt care for her daughter, having her raised by a nurse. She doesnt care for Tom, she even went and cheated on him. Nor does she care for Gatsby, she didnt even bother to send a flower to his funeral. There is the possibility that Tom prevented her from sending a flower. However I find this unlikely because she went so far as to cheat on Tom in the first place. If she cared enough she would have taken the risk to send flowers. I would give Daisy black for her evil ways. Jordan Baker is a friend of Daisys and eventual girlfriend of Nicks. Shes also a competitive golfer and independent woman. Representing the change in women that happened around the 1920s. Brought about by the ability to vote and find their own work. Jordan is also careless, reckless, and self-centered. She drives terribly but doesnt fear and accident because it takes two to make an accident. After the death of Gatsby and she talks to Nick again she appears to no longer care, claiming to be engaged to another man. I would give Jordan orange, for her fiery new woman spirit. Nick Carraway is the narrator of The Great Gatsby. He was a soldier in WWI, graduated from Yale, and them moved to New York to become a bond man. Nick tends to reserve his judgement until after everything is said and done. He describes himself as the most honest person he knows. Which seems quite true given the crowd he socializes with. Nick, like Gatsby, grew up in the West. Which is to say, an entirely different world than the East. Which is probably the source of his different values. He becomes friends with most of the other characters mentioned in the book. Nick also seems like he is the most saddened by Gatsbys death, other than Gatsbys father. I would assign blue to Nick, not only for the sadness he feels at the death of his friend, but also for the loyalty and wisdom he shows throughout the book. George Wilson is the owner of a gas station in an area known as the Valley of Ashes. He has stuck up a business deal with Tom. To buy Toms car and resell it for a profit. George became sick when he learned Myrtle cheated on him and devastated when he learned Myrtle was killed. Becoming a husk of a man he was days before. He became obsessed to the point of murder for the death of his wife, killing Gatsby because he believed he was the perpetrator. Unfortunately, he killed the wrong person in the end as Daisy was the one who was driving, not Gatsby. I would assign blue to George, for the crushing sadness he felt. Myrtle Wilson, Georges wife, and Toms mistress. She is a victim of Toms violence. Getting her nose broken just by saying Daisys name. She seems to be unable to stand being married to George, backed up by the quote Neither of them can stand the person theyre married to. (pg 33). Tom cant stand being married to Daisy and Myrtle cant stand being married to George. Myrtle was misled by Tom to believe that Daisy was a Catholic and therefore against divorce. Myrtle tried to flag down the car that hit her because she believed Tom was in it. So she likely spent her last few moments believing Tom had just killed her. Myrtle represents green and red to me. Green for the greed of yearning to marry Tom and red for the anger she felt towards Daisy. In the end, most of these characters suffered at the hands of the others. This can be due to their harmful and dishonest nature. Or to the unfriendly society of the upper class. Or any other culmination of the negative aspects of society associated with the upper class. What may just be the worst part of this tragedy is that it is entirely avoidable. If they were only more honest or less old fashioned more characters would probably have ended up happy.
Sunday, December 29, 2019
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